How to build on your LinkedIn presence as a brand

LinkedIn has always been a great platform for professional networking. But in recent years, it’s become so much more than that – with over more than one billion users worldwide, it’s now a powerful tool to build your brand and grow your business.

Woman holding LinkedIn logo on a couch

And, while many professionals and businesses might have a profile, not all are maximising the full potential of LinkedIn. Just having a presence is not enough – if you’re looking to gain the full advantage of LinkedIn, you must put some serious thought into strategically building your brand’s presence on the networking platform. Here the experts at Zoom Recruitment look at some of the strategies you can deploy to get the most from LinkedIn.

1. Optimise your profile or page

From choosing header and profile images that stand out, to ensuring your information and contact details are up-to-date and correct. Keeping your LinkedIn presence current is the first step in building your brand. Think about the keywords you want to include on your profile to help make you more visible in searches and be sure to talk about your experiences and expertise.

2. Craft an engaging headline

Your headline should act as your mission statement – it’s the conversation starter that encourages other users to engage and connect with you. After all, your headline appears under your name and is one of the first things people will see when they visit your page, so make sure it makes a great first impression. While many use this space to describe what they do, consider what makes you unique to help you craft an engaging headline.

3. Ensure brand consistency

Like other digital platforms, consistency is essential if you want to strengthen your brand’s presence. Make sure you follow your brand guidelines to ensure a consistent branding experience for your audience. Use the same colour palette, logo, language and tone of voice to help your audience recognise who you are in an instant.

4. Add value to your audience

Developing your LinkedIn presence as a brand takes time and effort (so please don’t feel disheartened if you don’t see results overnight). 

It’s also worth noting that building your online brand isn’t something you can pick up occasionally – it requires commitment, as well as a well-thought-out strategy shaped around content that will add value to your target audience. Research the type of content your audience is likely to be interested in and create a content plan.

Remember, polls and surveys on LinkedIn always work well and can help shape your content plan. Also, try to post different forms of content to keep your content fresh and to prevent content fatigue.

5. Join LinkedIn groups

Join and engage with LinkedIn groups that are relevant to you and your industry to help you grow your audience and demonstrate your value. They can be a great place to share insights and gain new perspectives from peers. Consider sharing your content with groups to help you get valuable feedback that can be used to adapt your content in the future.

Your recruitment partner

Whether you’re looking for the next step in your career journey or want to attract the best talent for your business, Zoom Recruitment can help.

With extensive knowledge and experience in the sectors we serve, we deliver traditional recruitment and executive search solutions to bring people together, ensuring we match the right candidate with the right role.

We understand that every employer and candidate is unique. Please get in touch to discuss your requirements and see how we can help.

Table of Contents